We run scientific experiments on your Shopify store — testing headlines, layouts, CTAs, pricing, and more — so every change you make is backed by real customer data.
Free strategy call — find out what to test first
Every design decision backed by real user behavior — not gut feelings. We turn your traffic into a learning engine that compounds over time.
Every touchpoint in your funnel is a testing opportunity. We prioritize by revenue impact — so you win fast and win big.
Headlines, images, pricing, trust signals, and add-to-cart button placement.
Form order, urgency elements, payment options, and upsell placement.
Hero copy, navigation, product sorting, and promotional banners.
Timing, messaging, offers, and design for maximum capture rates.
We move fast without sacrificing rigor. Our battle-tested 6-step process turns curiosity into confirmed revenue gains.
Deep dive into your analytics, heatmaps, and funnel drop-offs to find the highest-impact opportunities.
We craft a clear "if-then" hypothesis for each test, ranked by potential revenue impact.
Variants are built and tested across all devices before a single visitor sees them.
Test goes live with real-time monitoring. We watch for anomalies 24/7.
Statistical significance reached — we declare a winner with full data report.
Winner goes live permanently. Next hypothesis launches immediately.
Our tests aren't vanity metrics — they're measured in dollars. Here's what clients achieve within 90 days of working with us.
Most agencies guess. We test. Our team of CRO specialists has run over 1,200 experiments across Shopify stores — and we know what moves the needle.
We don't just change button colors. We run scientifically rigorous experiments on the elements that actually move revenue.
Headlines, value propositions, hero images, social proof placement, and above-the-fold layout variations that capture attention.
Image galleries, description formats, reviews placement, variant selectors, add-to-cart button styles, and upsell positions.
Cart page vs. cart drawer, checkout steps, trust badges, shipping thresholds, discount code placement, and payment options.
Price anchoring, bundle vs. single, free shipping thresholds, discount formats (% vs. flat), and subscription pricing.
Headlines, CTAs, product descriptions, email capture copy, urgency text, and trust-building language throughout the funnel.
Mobile navigation, thumb-zone CTAs, mobile gallery formats, sticky add-to-cart bars, and mobile-specific checkout flows.
Random changes aren't testing. We follow a rigorous, data-driven methodology that ensures every test has a hypothesis, statistical significance, and actionable results.
We analyze heatmaps, session recordings, analytics, and user surveys to identify the biggest conversion bottlenecks and form testable hypotheses.
Our design and dev team creates test variants. Each variant is purpose-built to validate or invalidate a specific hypothesis.
We run tests until statistical significance is reached (95%+ confidence). Winners get permanently implemented. Losers teach us what not to do next.
We use a battle-tested stack of tools specifically configured for Shopify stores. No generic setups — everything is tuned for e-commerce testing.
A/B testing platforms for split tests, multivariate tests, and personalization — chosen based on your traffic and needs.
Heatmaps, scroll maps, and session recordings to understand exactly how users interact with your store before and after tests.
Deep analytics integration to track test impact on revenue, AOV, conversion rate, and customer lifetime value — not just clicks.
A selection of recent test results from our Shopify A/B testing engagements.
Tested vertical thumbnails vs. horizontal scroll gallery. Vertical won with statistical significance after 14,000 visitors.
Moved trust badges above payment form vs. below. Above-form placement converted significantly better across 8,000 sessions.
Tested $499 vs. $799 vs. $999 free shipping threshold with progress bar. $799 maximized both AOV and conversion rate.
We recommend at least 10,000 monthly visitors for meaningful results. Below that, we use other CRO methods like heatmap analysis, session recordings, and user testing until your traffic grows enough for statistically significant split tests.
Most tests run for 2-4 weeks to reach statistical significance. We never call a test early -- we wait until we have 95%+ confidence before declaring a winner. Rushing a test leads to false positives and bad decisions.
No. We use server-side testing or lightweight snippets that add less than 50ms to load time. Our implementation is specifically optimized for Shopify's architecture. We never use bloated third-party scripts that compromise your store's speed.
That is valuable data too. We immediately revert losers to protect your revenue and use the learnings to inform the next test. Understanding what does not work is just as important. On average, 73% of our tests produce a winning variant.
Typically 3-5 tests per month, depending on your traffic volume and test complexity. We prioritize high-impact tests first -- the ones most likely to move revenue significantly. Each test builds on learnings from previous tests for compounding gains.
We test everything that impacts conversion: headlines, product page layouts, CTA button text and placement, pricing presentation, trust badges, image styles, cart drawer design, checkout flow, navigation structure, and more. We start with the highest-impact elements based on your analytics data.
We use a combination of tools depending on your needs: Google Optimize, VWO, Convert, or custom Shopify-native solutions. For simpler tests, we build lightweight custom scripts that avoid third-party app overhead. All tools are chosen to minimize impact on page speed.
Each test has a primary metric (usually conversion rate or revenue per visitor) and secondary metrics (add-to-cart rate, bounce rate, average order value). We require 95% statistical significance and consider business context before declaring a winner. You get a detailed report for every test.
Our CRO and A/B testing retainers start from Rs.75K per month, which includes test strategy, design, development, analysis, and reporting. One-off test packages are also available. The ROI typically pays for the service within the first winning test.
Most clients see a 15-40% improvement in conversion rate within the first 3 months of systematic testing. A 1% conversion rate improvement on a store doing Rs.50L monthly revenue translates to Rs.50K additional monthly revenue -- far exceeding the cost of the testing program.
Why brands pick us for A/B Testing over freelancers and big agencies.
Flat-rate pricing with no surprises. Every plan includes a dedicated PM, unlimited Slack support, and 100% code ownership.
| Feature | Test Setup ₹49K/project | Pro Testing ₹99K/month | Premium Testing ₹2.0L/month | Plus Testing ₹3.0L/month | CRO Suite ₹4.0L/month | Annual Testing ₹10.0L/year |
|---|---|---|---|---|---|---|
| Tool setup | — | — | — | — | — | |
| 1 starter test | — | — | — | — | — | |
| Reporting dashboard | — | — | — | — | — | |
| 30-day support | — | — | — | — | — | |
| 3 experiments | — | — | — | — | — | |
| Test design + dev | — | — | — | — | — | |
| Weekly reports | — | — | — | — | — | |
| Quarterly strategy | — | — | — | — | — | |
| 5-8 experiments | — | — | — | — | — | |
| Heatmap + recordings | — | — | — | — | — | |
| Bi-weekly strategy | — | — | — | — | — | |
| Plus-specific tests | — | — | — | — | — | |
| Multi-region experiments | — | — | — | — | — | |
| Testing + UX research + audits | — | — | — | — | — | |
| Dedicated CRO lead | — | — | — | — | — | |
| Discounted rate | — | — | — | — | — | |
| Quarterly planning | — | — | — | — | — |
Everything you might wonder about A/B Testing. Don't see your question? Ask our AI Concierge or book a call.
Most A/B testing projects take 1-4 weeks depending on scope. Smaller scopes ship in 7-10 days; larger custom builds run 3-4 weeks. We share a precise timeline before you sign off.
Project scope, design, hand-coded development, 2 rounds of revisions, mobile-responsive build, browser testing, and 30 days of post-launch support. No hidden fees.
Yes — 100%. Source code, design files, and assets are transferred to you on project completion. No vendor lock-in, no licensing strings.
Two rounds of revisions are standard. Additional rounds can be added at a flat hourly rate. Most clients are happy after the first round.
We offer 30 days of free post-launch support for bug fixes and minor adjustments. After that, we offer hourly retainer or per-task pricing.
Typically 50% upfront to start, 50% on delivery. For larger projects, we offer milestone-based payments. We accept Razorpay, Stripe, bank transfer, and UPI for Indian clients.
Absolutely. We sign NDAs and have signed dozens for brands of all sizes — from solo founders to listed enterprises. Send us yours or use ours.
Yes. We'll share 3-5 relevant case studies and live store links during the discovery call so you can see exactly what we've shipped for similar brands.
First response within 4 business hours, resolution within 24-48 hours for most issues. Urgent production bugs get same-day attention.
Yes. We're experienced with 200+ Shopify apps and integrate cleanly with Klaviyo, ReCharge, Yotpo, Judge.me, Gorgias, ShipStation, and most major stacks.
If something isn't right, we fix it. We've built our 15-year reputation on going back to the drawing board until clients are genuinely happy.
Yes. We deploy to a duplicate theme first for review, then push to live with you watching, and stand by for 24 hours.
Daily Slack/WhatsApp updates, weekly video calls if needed, and a shared Notion or Google Doc for spec, mockups, and decisions.
Your Shopify store URL, brand guidelines (if any), example references you like, and a brief on goals. We send a structured questionnaire after kickoff.
Yes. We offer monthly retainers for ongoing optimization, design changes, app integrations, and bug fixes.
Convert.com, Google Optimize (sunset successor: GA4 + Optimize-replacement), Shopify's built-in A/B (Plus), and custom split-testing for stores wanting full control.
Pro tier: 3-5 per month. Premium: 5-8 per month. We focus on quality experiments — meaningful changes, not button colour tweaks.
Until statistical significance — typically 2-4 weeks depending on traffic. We don't call winners early.
PDP layout, hero copy, pricing display, cart drawer features, checkout fields, navigation structure, and offer placement.
No — and any agency that does is selling snake oil. We commit to running clean tests, reporting honestly, and only shipping winners.