When you walk into a massive department or retail store, finding the product you're looking for can take time, especially if you're unfamiliar with the layout. While this might help you explore other items, it often leads to frustration when you can't find what you need. Online stores, however, offer product filters to simplify this process. In your Shopify store, these filters act like helpful assistants, guiding customers to exactly what they want.
In this article about Shopify filters, we'll explore how to add filters to your online store, their benefits, and some useful apps that can create a smooth experience for your customers.
๐ก At Jhango, we rigorously evaluate Shopify themes and apps based on hands-on experience.
What Are Shopify Product Filters?
Shopify product filters are organizational features that enhance the shopping experience. With a vast online marketplace, filters guide shoppers to their desired products efficiently, ensuring:
- Increased Sales Conversions: Filters help customers find specific products quickly, such as a red, medium-sized sports jacket, by eliminating irrelevant items and increasing the likelihood of purchase.
- Improved Organization: They categorize products logically, making browsing easier for customers and store admins alike.
Why Are Product Filters Important?
Did you know only 1% of users feel their expectations are met by eCommerce sites? Poor user experience is often to blame. Adding search and filtering options can greatly improve user experience and satisfaction. Some of the key benefits include:
- Enhanced User Experience: Customers can navigate your online store more efficiently, pinpointing the products they want.
- Increased Conversions: Filters reduce the overwhelming number of choices by narrowing down options based on size, color, price, or other features, leading to a quicker, happier shopping experience.
- Improved Customer Satisfaction: When customers find products effortlessly, it boosts satisfaction, which could lead to repeat business.
- Data-Driven Merchandising: Filters provide valuable insights into customer preferences, allowing you to optimize your product offerings.
Different Types of Product Filters
Shopify filters are customizable to fit your store's needs. Common filter options include:
- Color: Allows customers to choose products based on preferred color options.
- Price: Helps customers narrow down products within their budget.
- Brands: Ideal for multi-brand stores, this filter allows customers to choose products from specific brands.
Additionally, you can set up more unique filters based on your store's needs, such as features, product categories, or ingredients.
How to Add Product Filters to Your Shopify Store
Here's how you can add and customize filters in your Shopify store:
1. Using Shopify Themes
First, check if your theme supports storefront filtering:
- Log in to your Shopify admin.
- Navigate to Online Store > Navigation.
- Look for the Collection and search filters section.
If your theme supports filtering, you can proceed by:
- Clicking on "Add filters" in the Collection and Search filters section.
- Selecting the filters that match your store's needs, such as availability, price, size, or vendor.
- Saving your changes to update your store.
If your theme doesnโt support filtering, consider upgrading to a 2.0 theme or using the Shopify Search & Discovery App.
2. Using the Shopify Search & Discovery App
This app makes it easy to customize filters, search results, and product recommendations. You can:
- Create custom filters for a refined search experience.
- Activate semantic search for intuitive results.
- Feature specific products or adjust result types.
To add filters using this app:
- Open the app and go to Filters.
- Click "Add filter" and choose the filter source and label.
- Save your changes to apply the filters.
How to Create Custom Shopify Filters
You can create custom filters using product options, metafields, or metaobjects. For example:
- Product Option Filters: Use product variants like size or color to create filters.
- Metafield Filters: Customize filters unique to your product catalog. For instance, a children's clothing store might create an age-based filter.
- Metaobjects: Use this to display visual filters for an easy customer experience.
To create custom filters using metafields:
- Go to Shopify settings and click Custom Data. Choose either Metafields or Metaobjects.
- Add the filter you want (e.g., "Style" or "Pattern") and select the content type (text, number, etc.).
- Save your changes.
- Return to Products and input the metafield values for each product.
- Save and navigate to Online Store > Navigation.
- Add the metafield filter and save to update your store.
Can You Edit or Rename Your Filters?
Yes, you can edit and rename your filters by:
- Opening the Shopify Search & Discovery app.
- Navigating to the Filters section and selecting the filter to edit.
- Renaming the filter label, adjusting behavior, and saving the changes.
You can also reorder filters by dragging them into the desired display order.
How to Create a Collection Filter on Shopify
Collections in Shopify are curated groups of products that share common attributes. To create a collection filter:
- Enable filtering in your theme editor by navigating to the collection page template and activating filtering.
- Set up filters via your Shopify admin by going to Online Store > Navigation and selecting filters to add.
How to Create a Shopify Filter by Tags
Tags are another method to categorize and organize items in your Shopify store. To create a tag filter:
- Add tags to products via the Shopify admin panel.
- Return to the Filter section and choose the Tags option.
- Save your changes, and your store will now display tag-based filters.
By adding these customizations, you can create a seamless shopping experience in your Shopify store.
For more information or to get started, contact us: ๐ www.jhango.com ๐ +91 8369487891 ๐ง sales@jhango.com
4 Best Shopify Product Filter Apps to Check Out
We already discussed the Shopify Search & Discovery app for product filtering. But are there any other apps that you can use? Yes, thanks to theย Shopify App Store, you have got plenty of product filtering apps to choose from. Here are four of them:
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Smart Product Filter and Search
Rating:ย 4.9/5 (1560 reviews)
Using this app, you can instantly create filters based on price, size, color, tag, and more. They also integrate with your store's search bar and category filter for improved navigation and visibility.
Other Features:
- Easy installation and customization of the product filter menu.
- Powerful search solution with instant suggestions, autocorrect, and full-text search.
- Integration with the original search bar, theme filter, and category filter.
- Display of product variants as separate items for improved visibility.
Pricing: Free plan available. Paid plans start at $19/month.
What do the Users Think?
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AI Search and Product Filter
Rating:ย 4.6/5 (520 reviews)
This advanced search and filter solution is powered by AI and enables merchants to drive more sales and visibility.
Other Features:
- Filter by tags, vendor, options, metafields, and more for precise results.
- Enjoy auto-suggestions and typo-tolerant search functionality for seamless browsing.
- Promote bestselling products strategically to boost sales and revenue.
- Gain better insight into search and filter patterns to make informed decisions.
- Enhance search relevance with better and more relevant results.
Pricing: A free plan is available. The basic plan starts at $14.99/month.
What do the Users Think?
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Searchanise Search and Filter
Rating:ย 4.8/5 (1597 reviews)
Searchanise Search and Filter features personalized AI search bars and dynamic product filters. It also comes with lightning-fast searches and intuitive filters.
Other Features:
- Find matches across all in-store pages for quick access to products.
- Enhance user experience with voice search and personalized results.
- Access both out-of-the-box and custom filters, including tag filters and prefixes.
- Customize live search results and product cards' content for a tailored experience.
Pricing: The app is free to install, and the basic plan is priced at $19/month.
What do the Users Think?
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Cloud Search & Product Filter
Rating:ย 4.9/5 (697 reviews)
Cloud Search & Product Filter helps in product discovery, drives sales, and advances customer loyalty. This app lets you add enhanced search and filter capabilities without altering your existing collection page design, ensuring a smooth transition.
Other Features:
- Enable fast product discovery with consistently relevant results for seamless browsing.
- Easily implement and customize filters for both search and collection pages.
- Maintain your collection page design, functionality, and compatibility with third-party apps and integrations.
- Boost search performance with prioritized bestseller listings and product promotions.
- Gain insights into customer search behavior to optimize search functionality and user experience.
Pricing: Offers a free trial for 14 days. The basic plan starts at $7/month.
What do the Users Think?